Kitchen 59 is a culinary — themed hotel that also hosts a funky student campus, provides long-term accommodations to the expat community, features some top-notch co-working opportunities and offers more than a couple of excellent, full of character options to eat, relax or go crazy. It is located in Sofia, aims to be a driving force of the local creative scene and to enrich it with global cultural influences, is founded by an unlikely duo of Dutch characters and is closely connected with the HRC culinary academy. It’s a place like no other.
Sounds great, right? Except: how do you…
Recovering from COVID-19 will be hard, difficult and most importantly — completely different from all other times of crisis so far. Those brands who do not manage to (re)define their role in people’s lives, have a dark future ahead.
Why is it important to talk about brands now?
Because the brand is the anchor that keeps the company steady in times of stormy waters — as well as that irresistible force that continues to attract people despite changing circumstances.
A strong brand brings security because it gives companies a way to play a role in the lives and minds of…
We are an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, Bulgaria.