Kitchen59: Turning a multi-layered business into a holistic brand

1. CREATING ORGANIZED CHAOS

2. PREPPING THE INGREDIENTS

3. WRITING THE RECIPE

  • kitchen59 uses the universal language of food as a way to connect to people and build a loyal community. Because food has the power to bring together strangers and unite them like a family, we use it in everything we do.
  • kitchen59 creates a culture of openness & collaboration through its activities and events. Just like its divisions come together as one, so do its people — be it guests or employees.
  • kitchen59 is a meeting place of local & global influences. In all it does, it combines flavors and mindsets from across the world. Everything at Kitchen59 is a fusion of global influence & local relevance.

4. COOKING IT UP

  1. The partners: the kitchen59 brand is designed to act like a platform and to be further developed through collaborations. So we defined the general guidelines on how to pick, brief and work with the right partners. We then selected the ones we want to collaborate with for the launch, testing the model in practice.
  2. The brand presence: we designed a brand launch plan to address the different audiences, across media channels that create a bang!
  3. The experiences: we created a program of acts and events, designed to get the people to experience the brand first-hand. We also created the guidelines on how to further develop the brand presence in an authentic way.

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We are an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, Bulgaria.

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We are an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, Bulgaria.

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